Why we exist

BECAUSE I’M TIRED OF DOING THINGS THEIR WAY…

This brand is for the real ones—

The drivers who give a damn, but still get fvcked by cheap freight, crooked brokers, and a broken-ass system.

FVCK CHEAP FREIGHT ain’t just merch. It’s a mindset - With a misson.

And we’re building what nobody else will.

Learn more

Wear It Loud. Help fuel the mission.

Featured collection

Shop all Collections

Not Just Gear. Not Just Talk.

Every dollar of merch profit goes to build the real back-end support truckers need—from startup to scale. We're building systems, services, and relationships to help owner-operators and small fleets run leaner, smarter, and stronger. So you can spend less time chasing paperwork, and more time doing what matters most.

Systems, Services and Relatiionships